Why It Pays to Be Vigilant With Your Web Hosting

General Articles

Web hosting plays an important role in your website’s performance. It not only keeps your business site online and visible to the world, but also helps you manage and maintain your site data and other relevant resources. However, as exciting as the whole process of building and hosting a website is, the relationship between you and your hosting account is usually short-lived. Initially, you would do everything required to make the site up and running, monitoring every activity, and ensuring the best security. But as time goes, you have to eventually let the hosting process run on autopilot mode, and delegate the work to someone else. As a business owner, you cannot dedicate all your time and energy in taking care of hosting, because, you also need to grow your business, add new clients and customers, and ensure that the business you built, is functioning properly. That being said, you cannot also ignthe fact that your web server needs attention at every point.

Here’s why.

To check if you are getting the service you paid for.

Web hosting comes for a cost, and sometimes, a hefty one. That’s why it is important to find a web host which offers you the best in the least possible cost like cloud hosting, for instance. Its scalability and reliability lets you spend on exactly the service that you need. But at the same time, you need to keep checking if you are getting what you had signed up for. While your cloud hosting provider will update you at times of any roadblocks, it is always better to be on top of things yourself. If you are facing regular downtimes, you might need to find out if your hosting provider is missing out on something.

To assess if the page speed is to your expectations

The idea of finding a good hosting platform is to assure your website’s performance. But what if it is not performing as it should? As we know, slower loading speed can cause visitors to bounce off your page and reduce chances of conversions. So, occasionally, run a speed test yourself and see if your site speed is causing a problem. And if it is, you should address it to your hosting provider, and if it persists, maybe you should switch to another hosting solution or a service provider.

To keep control of your hosting server.

Although you entrust your hosting provider with operational efficiency and server security, it’s your prerogative as the site owner to be hands-on the server functions. You might not be looking at the day-to-day work, but it is important to know if the server configuration needs changing, if you should increase the security level, or if you want to add more storage or bandwidth.

Summing up…

Your business website represents the business that you have painstakingly built. And to ensure that it performs well and optimally, it is essential to get involved in the operations from time to time. However, since you would also have other business operations to take care of, you can always opt for a managed hosting service. The hosting provider will assign you a trusted account manager who will monitor every site activity and additional resource requirements, raise flags for security issues, monitor threats, and also do damage control, in case of an attack. That way, you will always be abreast of the functions and yet do the needful to grow your business.