How to Market Your New Business Brand App

The number of small and medium sized businesses utilizing the exciting new media platform that is mobile apps is growing every day. These businesses are well aware of the benefits these apps have the potential to provide both to themselves and their customers. This potential however cannot be completely realised without a large number of downloads. Getting this accomplished is something that can be over looked due to the excitement that surrounds the launch of an app. It is however crucial to the success of your investment that you get your app into as many smartphones as you can. I will share with you a few of the techniques we suggest to our clients to help make this process as simple and automated as possible.

Make it Simple-

People love it when things are simple. This is as true when it comes to downloading apps as it is to anything else. One way you can make it simple for your customers is by providing a QR code. These are little barcodes that are scanned with a smart phone. Once scanned, the phone will automatically re-direct the user to your app in the app store. This makes it super easy for your customers to get instant access to your new application. Another great thing about QR codes is that they can be created in a range of different formats including email versions for your newsletters, printed versions for brochures and in store advertising, and even printed on other promotional products like t-shirts or coffee cups. This is a really easy and affordable way to increase the number of downloads your app receives, which in turn increases the effectiveness of your app.


Another way you can increase the number of downloads is by enticing your customers to do so. You can do this with an in app coupon. Simply advertise a promotion such as “download our new app and receive 15% off your next purchase by redeeming your in app coupon”. This is a win-win situation as your customers receive a great deal and you receive the benefits that come from having your app in their phone.


It is not enough to just promote your app for the first month after its release. You need to constantly remind your existing customers and notify your new customers of your presence in this medium. This ensures that the number of downloads will continue to grow week after week which leads to increasing returns on your investment. Keeping the QR codes present in all of your physical and virtual marketing material is a simple way to do this. Offering different in app coupons that may attract customers from different demographics is also another strategy to increase the number of downloads over time.

So remember, the job is not done once your app hits the app store. You need to make sure that it is downloaded in high volumes in order for it to really help your business grow. If you put these strategies in place after the release, and then continue to implement them on a consistent basis you’ll soon see your downloads go up along with your bottom line.