Tag cohort analysis

Understanding the Fundamentals of Cohort Analysis

Cohort analysis is a powerful tool used to segment and analyze customer behavior based on shared characteristics and experiences. Instead of looking at all customers as a single group, cohort analysis allows businesses to divide their customer base into meaningful cohorts – groups of users who share a common characteristic. This shared characteristic might be their acquisition date (e.g., all customers who signed up in January 2023), their acquisition channel (e.g., all customers who came from a specific advertising campaign), or even their demographic profile (e.g., all customers aged 25-34). By analyzing these cohorts