Ecommerce has taken the retail world by storm, surging to $327 billion in sales last year in America alone. On last count, more than 95 percent of the adult population now shops online with just over half preferring this outlet. Though it’s hard to imagine the numbers growing, market analysts are expecting them to do just that during the years to come.
Why is this Happening?
Why are shoppers taking their efforts to the digital level? The answer to this question isn’t a terribly complicated one. Those who prefer to shop online as well as the ones who only do so on occasion cite four main reasons for doing so.
- Broader Selection: Most people have gone out in search of a specific item only to find it’s unavailable locally through their favorite retailers. As a result, they take the quest online and easily find it from any number of sources.